City Of Flowers

city of flowers

The town of Pescia is famous for the production florovivaistica. Cultivation "industrial" flowers began around 1920 growing ever more rapidly to affect our day to the entire area that goes from Pistoia, Versilia. Through the willingness on the part of entrepreneurs to improve the production quality is that the marketing is opened in December 1988 a new centre for marketing, for high quality goods marketed. The market Pescia each year managed to sell around; 150 million of carnations, gladioli 30 million, 30 million of roses, chrysanthemums 60 million, 25 million of gerbere, 8 million tulip, 40 million of lilium, an increase of '11, 35% compared to 1992. In 1953, to promote the activities of florovivaismo, was born the Biennale del Fiore, which has become in its 40 years of life, the appointment biennial most qualified and greater national and international importance for the entire sector.

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